As the number of tools for online marketing continue to grow and change, marketing plans become as varied as the companies they serve.
Bottom line; no one or two or three, marketing plans/strategy works for all businesses.
Do we start a plan with Search Engine Optimization?
Pay Per Click?
Or would utilizing your current customer base, with an Email Campaign, be the smartest and most economical place to start?
Developing the optimal plan will come by first, identifying goals, then working hand and hand with your “Brand Identity” to determine what tools will ensure success.