default logo


brand-template-left-crop

 

• Brand Consulting
• Brand Assessment
• Brand Identity

The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

However, Your BRAND is NOT your LOGO, although your LOGO should be a representation of your BRAND.

A BRAND INCLUDES: – James Costa –  Smashing Magazine

        • Brand Name (the name of the product or service)
        • Brand Positioning (the business’ niche)
        • Brand Management (the application of marketing techniques)
        • Brand Equity (the marketing effects or outcomes)
        • Awareness
        • Image
        • Value
        • Brand Definition (the distinguishing name and/or symbol, including the logo and colors)
BACK TO TOP

THE  BRANDING PROCESS:
Reach For It Media uses a method we call BrandEmergence™ to unveil and discover the true brand elements of a business through a series questions and exercises.

The answers to these simple but very important questions will drive everything we do going forward.

  • • What do you do?
    • Why do you do it?
    • How well do you do it?
    • Why should anyone come to you for this service/product?
  • • Name your five most compelling attributes.
    • What would your customers/clients say is your greatest strength?
    • Can you clearly describe your ideal customer/client?
  • The final piece is to formulate everything about your service/product and express it in a single statement: YOUR BRAND

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
NEXT your VISUAL IDENTITY: DESIGN >>


Top